When it comes to marketing, some of the best advice comes in the form of quotes. After all, who better to offer words of wisdom about marketing than those who have made a career out of it?
In this article, we will take a look at some of the best marketing quotes out there. Whether you are looking for motivation, inspiration, or just some words of wisdom, these quotes are sure to help you get ahead in your marketing career.
1. "The best marketing doesn't feel like marketing." - Tom Fishburne 2. "Authority is not a measure of truth." - David Weinberger 3. "I have learned that effective marketing is 80% behavior and only 20% technique." - Philip Kotler 4. "Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Cherenkov 5. "There is no such thing as bad publicity." - P.T. Barnum 6. "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin 7. "The aim of marketing is to make selling superfluous." - Peter Drucker
1. "The best marketing doesn't feel like marketing." - Tom Fishburne
The best marketing doesn't feel like marketing. It's about creating a connection with your audience. It's about telling a story that resonates with them. It's about creating an emotional response that draws them in and encourages them to take action. Tom Fishburne is the Founder and CEO of Marketoon Studios, a creative consultancy that helps brands tell their stories more effectively. He is also a popular cartoonist, whose work has been featured in The New York Times, Harvard Business Review, Fast Company, and more. In a recent interview, Fishburne spoke about the power of emotion in marketing, and how the best marketing doesn't feel like marketing. "The best marketing feels like a good conversation," he said. "It feels like you're sharing something interesting with a friend." Fishburne's work is all about finding the human connection in marketing. He believes that the best marketing doesn't happen in a boardroom or a laboratory; it happens in the moment, when two people are connecting on a personal level. "The best marketing happens when you're not trying to sell something," he said. "It happens when you're just trying to be helpful, or when you're sharing something that you're passionate about." When you're marketing to someone, it's important to remember that you're not just selling them a product or a service. You're selling them an experience. And the best way to do that is to create a connection with them. Tom Fishburne's work is a great reminder that the best marketing doesn't feel like marketing. It feels like a conversation between friends.
2. "Authority is not a measure of truth." - David Weinberger
No matter what business you're in, marketing is an essential part of success. And while there are many different ways to market your product or service, the best marketing quotes always seem to ring true. "Authority is not a measure of truth." - David Weinberger This is an important quote for anyone in business to remember. Just because someone is an authority figure doesn't mean they're always right. In fact, sometimes the people with the most authority are the ones who are least likely to tell the truth. Weinberger's quote is a good reminder to always question authority and to never take anything at face value. The best way to make sure you're getting the truth is to do your own research and to never accept anything at face value. After all, the people in authority are often the ones with the most to lose.
3. "I have learned that effective marketing is 80% behavior and only 20% technique." - Philip Kotler
In business, marketing is everything. It's the process of creating awareness and interest in a product or service. It's how you reach and connect with your target audience. It's how you differentiate your offering from the competition. And it's how you ultimately drive sales. There's no question that marketing is critical to the success of any business. But what exactly is effective marketing? Is it a certain set of skills or knowledge? Is it an innate ability? Or is it simply a matter of trial and error? According to world-renowned marketing expert Philip Kotler, effective marketing is 80% behavior and only 20% technique. In other words, the vast majority of what it takes to be successful in marketing is not about what you know or what you do, but about how you do it. This may come as a surprise to some, but it makes perfect sense when you think about it. Marketing is, after all, a people business. It's about understanding human needs and desires and then creating a connection between those needs and your product or service. The most effective marketing campaigns are the ones that tap into emotions and tap into what motivates people. As Kotler so succinctly puts it, "Marketing is not a social science; it is a human activity." And that's why behavior is so important. Because at the end of the day, marketing is about connecting with people on a human level. It's about connecting with their hopes and dreams, their fears and their desires. So, if you want to be successful in marketing, remember that it's not just about what you do, but how you do it. It's about your behavior. It's about your attitude. It's about your ability to connect with people on a human level. And it's about your willingness to try new things and to constantly be learning. Because the most effective marketing campaigns are the ones that are constantly evolving, constantly adapting and constantly trying new things.
4. "Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov
There's no denying the power of a great quote. They can be motivators, provoke thought, or simply be a rallying cry for a cause or company. In the world of marketing, a good quote can be the difference between a successful campaign and one that falls flat. Joe Chernov, VP of marketing at HubSpot, knows a thing or two about marketing quotes. In fact, he's even given a few himself. One of Chernov's most famous quotes is, "Good marketing makes the company look smart. Great marketing makes the customer feel smart." And it's this quote that rings true for so many businesses and marketers. After all, what's the point of marketing if it doesn't result in more customers and sales? ButQuote too often, businesses focus on the sale itself rather than the customer's journey. They see marketing as a way to trick or coerce people into buying something they may not need or want. But that's not how Chernov sees it. For him, marketing is about providing value and helping people make smarter decisions. "The best marketing doesn’t feel like marketing," Chernov has said. "It doesn’t interrupt, it’s useful, and it’s often entertaining." And he's right. People don't want to be bombarded with ads or promotions. They want information that is relevant to them and their interests. They want to be able to make informed decisions without feeling like they're being sold to. This is where great marketing comes in. Great marketing provides value and helps people make smarter decisions. It's about building relationships and providing helpful information. It's about making the customer feel smart, not the company. So, if you want to create successful marketing campaigns, take a page from Joe Chernov's book and focus on making your customers feel smart. Provide them with useful information and build relationships based on trust and mutual respect. That's the recipe for success.
5. "There is no such thing as bad publicity." - P.T. Barnum
There is no such thing as bad publicity. This famous quote is attributed to the great showman P.T. Barnum and it's something that many people have adopted as their own personal mantra. After all, if there is such a thing as bad publicity then surely there must be such a thing as good publicity too, right? Wrong. The truth is that there is no such thing as either good or bad publicity. There is only publicity. And whether that publicity is good or bad is completely up to the interpretation of the person who hears or reads it. Some people might interpret Barnum's quote to mean that any publicity is good publicity. But that's not necessarily true. Just because something is publicized doesn't mean that it will be received well by the public. In fact, there is such a thing as bad publicity, it's just that it's not necessarily bad for everyone involved. For example, take the case of a company that is embroiled in a scandal. The publicity surrounding the scandal might be negative, but it will still result in more people knowing about the company. And in some cases, the increased name recognition can actually be a good thing for business. So, while there is no such thing as bad publicity, there is such a thing as publicity that can be bad for some people involved. It all depends on the interpretation of the person who sees or hears it.
6. "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin
In today's business world, it's no secret that marketing is essential to success. In fact, many businesses are built on the back of a strong marketing strategy. So, what else is there to say about marketing? Plenty, actually. As the business world continues to change and evolve, so too does marketing. In order to keep up with the times, it's important to stay up-to-date with the latest marketing quotes. Here are 6 of the best marketing quotes to help you stay ahead of the curve: "The best marketing doesn't feel like marketing." - Tom Fishburne What Tom Fishburne is saying here is that the best marketing is subtle and unobtrusive. It's not in-your-face or pushy, but rather it tells a story that the consumer can identify with. "People don't buy what you do; they buy why you do it." - Simon Sinek This quote is all about understanding your target market and what drives them. It's not enough to just sell a product or service; you need to sell the story behind it. "A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." - Scott Cook This quote speaks to the power of word-of-mouth marketing. These days, consumers are more likely to trust what their friends and family have to say about a product or service, rather than what the company itself says. "If you're not paying for the product, you are the product." - Justin Ober This quote is a reminder that, in the age of social media and free online services, it's important to remember that nothing is truly free. If you're not paying for a product or service, then you are likely the one being sold to. "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin Seth Godin's quote is all about the evolving nature of marketing. In the past, marketing was all about the product or service itself. These days, however, it's more about the stories and experiences that you can create around those products and services. "Content is fire, social media is gasoline." - Jay Baer This quote highlights the importance of content marketing in the social media age. Without strong and engaging content, your social media efforts are likely to fall flat. So there you have it, 6 of the best marketing quotes to help you stay ahead of the curve. Keep these in mind as you develop your marketing strategy and you'll be sure to set your business up for success.
7. "The aim of marketing is to make selling superfluous." - Peter Drucker
"The aim of marketing is to make selling superfluous." - Peter Drucker In a world where consumers are bombarded with marketing messages on a daily basis, it can be easy to forget the true purpose of marketing. As the great Peter Drucker once said, the aim of marketing is to make selling superfluous. In other words, marketing should be about creating and sustaining long-term relationships with customers, not simply about driving short-term sales. Of course, there's nothing wrong with sales; after all, businesses need to make money to survive. But sales should be seen as a natural by-product of good marketing, rather than the sole focus. When done correctly, marketing can create an emotional connection between consumers and a brand, which in turn leads to customer loyalty and advocacy. In an age of ever-changing technology and media channels, it can be easy to get caught up in the latest and greatest marketing tactics. But it's important to remember that, at its core, marketing is about people. It's about understanding what they need and want, and then creating relevant and engaging messages that speak to them on a personal level. So next time you're planning your marketing strategy, take a step back and ask yourself: what is our ultimate goal? If the answer is anything other than making selling superfluous, then you might want to rethink your approach.
The best marketing quotes provide timeless advice that can be applied to any situation. Whether you're looking for inspiration to create a new marketing campaign, or simply want to reflect on the importance of marketing, these quotes will get you thinking about the role marketing plays in your business.